About Us

About Us – Diamonds of Cheshire

Over 20 Years of Experience in the Jewellery Industry

At Diamonds of Cheshire, we bring over 20 years of experience, passion and expertise in the luxury jewellery and watch industry. Our commitment is simple: sourcing from reputable suppliers, offering exceptional value and delivering a 10/10 customer service experience.

With a background in supplying the jewellery trade, we decided in 2021 to take our business online, giving customers direct access to the same competitive pricing previously available to trade buyers.

Luxury Without the Luxury Price Tag

Unlike traditional high-street jewellers, we don’t have the substantial overheads associated with physical showrooms, expensive security systems and specialist premises. This allows us to source luxury watches and jewellery at highly competitive trade prices and pass those savings directly on to our customers.

Quality, Trust & Peace of Mind

Every watch is carefully sourced through reputable suppliers and checked against Watch Register reports for added peace of mind.

All our products also come with a 2-year warranty, giving you complete confidence in your purchase.

At Diamonds of Cheshire, our mission is simple: luxury, exceptional value and outstanding service without compromise.